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The recipe for fine dining

Mar - 27 - 2014

Recent years have seen an explosion in the popularity of fine dining in the UK, with world-class restaurants opening up everywhere from Devon to Birmingham.

As a result, many businesses are incorporating fine dining events into their marketing strategies, hoping to get to the hearts of potential customers and clients through their stomachs.

So if you are planning a foodie event of your own, what ingredients do you need for the perfect recipe for success?

Great staff

Whether your event is a one-off promotional event or if you’re going to be running regular fine dining evenings, one of the most important factors is great event staff.

Friendly, professional and reliable staff will make your guests feel comfortable, happy and well looked after. And if your guests are happy, your event has a much better chance of success.

Impressive location

As all top chefs know, presentation is an incredibly important part of great cooking and the same is true for marketing. Holding your event in an impressive location will help to get your guests excited and get them ready to experience something really special.

If you can’t find a venue in a prime location or ideal setting, see if you can hire some creative set designers or experienced event organisers to help you make the most out of your space.


A good atmosphere can completely transform a fine dining event, so creating the appropriate ambience is an important part of a winning event.

Lighting, music and decor will all play their part, but as the tone of an event is often set by the hosts, it’s important that all of the members of your company who are attending do their best to make the atmosphere exciting.

Great food

Through creating an ambience, having friendly and experienced event staff and holding your event in a great location will all help to make it a success, but if you’re basing the evening around food, then it’s the grub itself that has to take center stage.

If you use an experienced event company, they should be able to advise you on which dishes work best in event environments, helping to prevent cold, late or bland food from being served to your guests.

A fine dining event is a great way to promote a brand or simply to network with other important players in your industry. And if you’re organising an event of your own, just remember that the proof really is in the pudding.

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