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When buying a printer, most consumers tend to lean towards the big name companies. The reason for this is that most people who are looking for a printer do not do their research.

If you are looking for a printer, don’t just run right for the newest and most visually pleasing one on the store shelf. Doing your research on lesser known companies can both save you money and raise your awareness on new printing technologies. While not a household name, Okidata brand printers are a great choice for the average printer user. They are widely known as one of the biggest small brands available on the market. The company specializes in laser printers, inkjet printers, and their immensely popular all-in-one model.

All in one printers are multipurpose machines, boasting the ability to let you print, fax, scan, and copy with the same piece of equipment. The convenience of Okidata’s all-in one-printers, combined with a good price that is not heavy on your wallet, makes them a great choice if you want more bang for your buck.

Gestetner, a company named after founding father of copy machines David Gestetner, has been around since 1906 and has stood the test of time, standing firm ground in the printing industry and the development of new ink technologies, along with holding the rightful title of having the first patented copier. As of today, the company mostly focuses on the distribution of laser printers to office-based companies. However, if you are looking for something with a high level of durability that will stand up to high levels of pages being printed, this may just be what you are looking for.

If you are actually a consumer looking for a well priced and reliable printer for your company office, then you might want to consider looking into Konica Minolta printers. While they may not be the newest in the research of ink technologies, the company also works in the field of textile printing, making it an innovator in printing other types of products.

Falling just behind the big name printers in level of popularity, the Japan based company Konica Minolta offers a wide range of printers, faxes, copiers, fax machines, and all in one devices for businesses that are just as good in quality or even better than larger companies such as Brother and Xerox.

At first, impulse buying the first printer you see may seem like a good idea. Sure, it may be on sale or have a popular name printed on the outside of the box. However, if you take the time to find out what is best for you, it will save you money in the long run. A fair priced, well made printer from a lesser known brand is a much better investment for you than a big name printer that won’t stand the test of time.

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